Monday, October 22, 2007

The Most Important Ad in the History of Advertising: The Gorbachev Louis Vuitton Ad

Advertising exists to make you buy something-- anything. The above ad is currently on the back page of Time magazine. I love it. Although it doesn't make me want to buy into the Louis Vuitton mystique, it does make me want to believe that the world is headed in the right direction. The fine print below the picture in the ad reads:
A journey brings us face to face with ourselves.
Berlin Wall. Returning from a conference.
Talk about "less is more" and "a picture is worth a thousand words." Not since Roberto "Bobby" Bermudez' discovery of the world's first advertisement has there been anything as important and humanizing as this.


brickell said...

It studied the ad for 5 minutes before putting it down.

Well done.

Verticus S. Erectus said...

Thanks for giving us the "5 minutes." We're thankful for any time anyone gives us. We don't take it lightly. And "time," of course, is what advertising is also all about. The more time any blog can hold your eyeballs, the more valuable it becomes in the eyes of potential advertisers. Luis Vuitton and its ad agency Ogilvy & Mather are probably slapping each other on their backs right now. By the way, the picture was shot by Annie Leibovitz.

brickell said...

Well the blog gets a lot more than 5 minutes. I meant the print ad on the magazine. It's definitely one of those photographs that cross-over into art.

Oh and keep up the good fight on the blog...

Verticus S. Erectus said...

Again, thanks for the kind words. It's nice to know we're appreciated.