The Most Important Ad in the History of Advertising: The Gorbachev Louis Vuitton Ad
Advertising exists to make you buy something-- anything. The above ad is currently on the back page of Time magazine. I love it. Although it doesn't make me want to buy into the Louis Vuitton mystique, it does make me want to believe that the world is headed in the right direction. The fine print below the picture in the ad reads:
A journey brings us face to face with ourselves.
Berlin Wall. Returning from a conference.
Talk about "less is more" and "a picture is worth a thousand words." Not since Roberto "Bobby" Bermudez' discovery of the world's first advertisement has there been anything as important and humanizing as this.